Social Extensions Discontinued
According to the announcements in the Google Partners Help pages, Social extensions are no longer shown with Ads if you are using it in your search advertising campaigns. This started last December 10, 2015.
What are Social Extensions?
Social extensions are one of the twelve types of extensions that can be used to enhance your ads for your search advertising campaigns. They fall under automatic extensions, meaning, ads that appear on Google search and the Search network show them when the Adwords system can link the ads to your active and verified Google+ page.
These extensions show how many Google+ followers and +1s that your company or website has if the Adwords system determines doing this would improve the performance of your ad campaign.
How Social Extensions Used to Help Ad Campaigns
Clues About the Next Penguin Update from Gary Illyes
In the last four weeks, tweets from Gary Illyes of Google provided SEO practitioners and webmasters some clues about the next Penguin update.
Gary said via a tweet last November 24,2015 that the next Penguin update will be realtime and is going to be a “huge change”.
Its impact? Well, since Penguin will constantly be updating, those who will get impacted by the algorithm in the future should not have to wait so long to recover, theoretically.
Roll-out in 2015
Illyes also said in a tweet late in October that the roll-out of this update will be this year.
And we’re just left about a little above four weeks before the year ends so the update may be very imminent.
Google Penguin is a Google algorithm update, announced first on April 24, 2012. Its purpose is to decrease search engine rankings of websites that violate Google’s Webmaster Guidelines.
Past Penguin Updates
Google Update: Streaming App Content in Mobile Search Results
Google’s Jennifer Lin said in an interview, “When Google got started, Search meant sitting at your desktop and finding the best information on websites. Today, you’re more likely to be searching on your mobile device, and the best answers may be buried in an app… perhaps one that you don’t even have installed yet. Finding information in apps is still too hard”.
Google Moving Towards Mobile
Since Mobilegeddon last April, Google’s updates have been moving very obviously towards mobile. This is because more and more people are searching from mobile devices than from a desktop. In fact, Google updated its search quality rater guidelines last week and also Google Shopping results, favoring more towards a better mobile experience. Continue reading
The Internet of Things 2015 Infographic
The Internet of Things (IoT) has been called the next industrial revolution that will change the way all businesses, governments, and consumers interact with the physical world, according to BI Intelligence. They have tracked the growth of the IoT for more than two years and have analyzed how the IoT Ecosystem, which enables the entities to connect to, and control, their IoT devices, is being used by the following:
The data contained in the infographic is based from sixteen environments including manufacturing, the connected home, transportation, agriculture, and more. In BI Intelligence’s new Internet of Things report, the basis of the infographic, they discuss the components of the IoT ecosystem, including the devices, analytics, networks, security and more. In addition, they also provide their estimates and forecasts on the growing IoT market including device growth, amount invested, and the potential return on investment. Continue reading
Last Monday, Bloomberg Business published an interview with Google‘s senior research scientist, talking about RankBrain. “What is RankBrain”, some may ask. Below are quotations from the published interview about this machine learning-based signal that aids Google handle the millions of daily queries it receives each day.
Six Important Quotes from Bloomberg’s Interview with Greg Corrado About RankBrain
1. Search Query Interpreter with Artificial Intelligence
Quote 1: “For the past few months, a ‘very large fraction’ of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.”
2. RankBrain Works on “Never-Before-Seen” Queries
Quote 2: “RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.” Continue reading