New Ad Extension: Google Adwords Testing Click to SMS – Is It True?

Is Google Adwords Testing Click to SMS, a New Ad Extension?

Search Engine Land, just recently, received an anonymous tip from one of their readers that Google Adwords may be testing a new ad extension called Click-to-SMS (CTS). Late last year, Google Adwords discontinued Social extensions. If you are not yet familiar with ad extensions, read about a previous article on ad extensions for text ads.

If this is true, then this click to SMS ad extension would go well with their existing call extensions. Call extensions allow advertisers to add a call button to their ads and target people with mobile devices that are capable of making calls. A sample Google Adwords text ad with a call extension can be seen below.

Call Extensions for Mobile and Desktop

Now, if the new ad extension click to SMS is added, it would add a button that directs not to a call but to a messaging application in the mobile phone to send an SMS. Continue reading

Social Extensions are No Longer Shown with Ads on Google Search Advertising

Social Extensions Discontinued

According to the announcements in the Google Partners Help pages, Social extensions are no longer shown with Ads if you are using it in your search advertising campaigns. This started last December 10, 2015.

social extensions Google Play example

What are Social Extensions?

Social extensions are one of the twelve types of extensions that can be used to enhance your ads for your search advertising campaigns. They fall under automatic extensions, meaning, ads that appear on Google search and the Search network show them when the Adwords system can link the ads to your active and verified Google+ page.

These extensions show how many Google+ followers and +1s that your company or website has if the Adwords system determines doing this would improve the performance of your ad campaign.

How Social Extensions Used to Help Ad Campaigns

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