Google Penguin Will Roll Out “As Soon As It Is Ready”

Google Penguin will be rolling out “As Soon As It Is Ready”

According to Google’s Zineb Ait, Google Penguin will be rolled out “as soon as it is ready”. At least that’s what they are aiming for, she said. This tweet came as a reply to a question about “the future update Google Penguin.”

Late in 2015, Google hinted on the next Penguin update and Gary Illyes confirmed through a tweet that the said Penguin roll-out will be in 2015. But this never took place and so, search engine marketers are expectant of an early 2016 Penguin update.

The Direction of SEO – Machine Learning and RankBrain


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Google Favors HTTPS Pages in its Indexing Sytem

Google Favors HTTPS Pages over HTTP Pages In its Updated Indexing System

Google recently announced in the Google Webmaster Central Blog another update in its indexing system – it will prioritize indexing HTTPS pages over the regular HTTP ones. Although, Google has already started doing this last year when they started using HTTPS as a ranking signal, it was just recently that they announced the change to their indexing system.

HTTPS hypertext transfer protocol secure

Zineb Ait Bahajji of Google said, “we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page… When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL.”

Eight Conditions for HTTPS Priority Indexing

Google crawlers will choose to index HTTPS urls when a domain’s URLs have the same content but are served over different protocol schemes if the following criteria are met: Continue reading

Clues About the Next Penguin Update

Clues About the Next Penguin Update from Gary Illyes

In the last four weeks, tweets from Gary Illyes of Google provided SEO practitioners and webmasters some clues about the next Penguin update.

Google Penguin Update

Updating Real-time

Gary said via a tweet last November 24,2015 that the next Penguin update will be realtime and is going to be a “huge change”.

Its impact? Well, since Penguin will constantly be updating, those who will get impacted by the algorithm in the future should not have to wait so long to recover, theoretically.

Roll-out in 2015

Illyes also said in a tweet late in October that the roll-out of this update will be this year.

And we’re just left about a little above four weeks before the year ends so the update may be very imminent.

Google Penguin is a Google algorithm update, announced first on April 24, 2012. Its purpose is to decrease search engine rankings of websites that violate Google’s Webmaster Guidelines.


Past Penguin Updates

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Google is Streaming App Content in its Search Results: Google Update

Google Update: Streaming App Content in Mobile Search Results

Google’s Jennifer Lin said in an interview, “When Google got started, Search meant sitting at your desktop and finding the best information on websites. Today, you’re more likely to be searching on your mobile device, and the best answers may be buried in an app… perhaps one that you don’t even have installed yet. Finding information in apps is still too hard”.

google search in mobile

Google Moving Towards Mobile

Since Mobilegeddon last April, Google’s updates have been moving very obviously towards mobile. This is because more and more people are searching from mobile devices than from a desktop. In fact, Google updated its search quality rater guidelines last week and also Google Shopping results, favoring more towards a better mobile experience. Continue reading

Google No Longer Recommends AJAX Crawling Scheme: Update Alert

Google is Deprecating Its AJAX Crawling Scheme

In a blog post in the Google Webmaster Central Blog, Google announced that it no longer is recommending the AJAX crawling proposal it made back in 2009. In other words, the major search engine is expressing its disapproval (that’s what deprecate means) of the AJAX crawling scheme.




What is the AJAX Crawling Proposal?

Six years ago, in October 7, 2009, Google proposed a new standard to make AJAX-based websites crawlable. AJAX, short for asynchronous JavaScript and XML, is a group of interrelated Web development techniques used on the client-side to create asynchronous (a form of input/output processing that permits other processing to continue before the transmission has finished) Web applications. There are websites that use AJAX on their pages because of its advantages.

AJAX Advantages

With AJAX, the following are made possible:

1. Update a web page without reloading the page
2. Request data from a server – after the page has loaded
3. Receive data from a server – after the page has loaded
4. Send data to a server – in the background

AJAX-based applications is a great development for users because it makes applications much faster and richer. And, back in 2009, it was proposed by Google to make these pages crawlable. But making applications more responsive has come at a huge cost: crawlers are not able to see any content that is created dynamically. Consequently, the most modern applications are also the ones that are often the least searchable. Thus, the proposal by Google to deprecate its AJAX crawling strategem.

What Now?

Google realized that the assumptions they made back in 2009 are no longer valid. They are now recommending strategies for web design that emphasize accessibility, semantic HTML markup, and external stylesheet and scripting technologies. An example given was using the History API pushState() to ensure accessibility for a wider range of browsers and Google’s systems.

Q & A with Kazushi Nagayama

Q: My site currently follows your recommendation and supports _escaped_fragment_. Would my site stop getting indexed now that you’ve deprecated your recommendation?
A: No, the site would still be indexed. In general, however, we recommend you implement industry best practices when you’re making the next update for your site. Instead of the _escaped_fragment_ URLs, we’ll generally crawl, render, and index the #! URLs.

Q: Is moving away from the AJAX crawling proposal to industry best practices considered a site move? Do I need to implement redirects?
A: If your current setup is working fine, you should not have to immediately change anything. If you’re building a new site or restructuring an already existing site, simply avoid introducing _escaped_fragment_ urls. .

Q: I use a JavaScript framework and my webserver serves a pre-rendered page. Is that still ok?
A: In general, websites shouldn’t pre-render pages only for Google — we expect that you might pre-render pages for performance benefits for users and that you would follow progressive enhancement guidelines. If you pre-render pages, make sure that the content served to Googlebot matches the user’s experience, both how it looks and how it interacts. Serving Googlebot different content than a normal user would see is considered cloaking, and would be against our Webmaster Guidelines.

If this AJAX-crawling update is too advanced for you and you have more questions, feel free to post them in the webmaster help forum.