6 Quotes that Tell Us About What Google’s RankBrain Is

Last Monday, Bloomberg Business published an interview with Google‘s senior research scientist, talking about RankBrain. “What is RankBrain”, some may ask. Below are quotations from the published interview about this machine learning-based signal that aids Google handle the millions of daily queries it receives each day.

RankBrain artificial intelligence

Six Important Quotes from Bloomberg’s Interview with Greg Corrado About RankBrain

1. Search Query Interpreter with Artificial Intelligence

Quote 1: “For the past few months, a ‘very large fraction’ of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.”

2. RankBrain Works on “Never-Before-Seen” Queries

Quote 2: “RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.” Continue reading

Ads Are Paused But Still Being Charged for Clicks

Question: Adwords ads are paused but why am I still being charged for clicks?

This was a question I myself have asked when I was new to my practice in pay-per-click management, specifically Adwords. I encountered this when a client requested to have a new campaign created that targeted the same keywords but wanted new ad copies and landing pages.

For four days my team was able to create a total of 12 landing pages and 12 ad copies. After adding in the keywords for the five adgroups I created, and having the ads approved by Adwords, I added ad extensions to enhance the ads. (Read a previous post to learn about Google Text Ads.

I then proceeded to pause the ads of the previous campaign (not the campaign itself) before running the new campaign. It was a Friday and I was confident there would be no ad spending over the weekend – and so I thought.


Help button


Come Monday, I checked on the new campaign only to find that there was some ad spending and there were clicks. I checked the ads, because I was sure I paused them. Yup, there was not any click on the ads. Now, why would Google charge me and report that there was a click when my ads were paused?

If you search for answers in Google to something that relates to this issue, what you would find are questions and answers in Google Adwords Forums and the Adwords Community. But do they really serve as definite answers to the question?

Top answers to “ads are paused but still being charged”

1) Concern/question: “Ok this is driving me crazy…. I’ve paused several adgroups……3 days later they are still getting traffic on the content network. Do you have to pause the keywords individualy as well? I guess paused doesn’t really mean paused.”

Answer/resolution: Technical issue on Google Adwords’ part

This is what I learned from this experience and I hope this would answer the question above.

2) Concern/question: “I really don’t know why my campaign still gets clicks after being paused. And cost still increases, too. I paused it and set up budget to $0 but it didn’t work. HELP MEEEEEEE! Thank u so much!!!

Answer/resolution: Non real-time reporting in Google Adwords

The problem with this is it doesn’t cover situations when the Adwords advertiser is still being charged after more than three hours have passed.

Let me add my experience as an answer or explanation.

3) Question: Adwords ads are paused but why am I still being charged for clicks?

In my own learning experience, after diagnosing and checking the ads and keywords and not finding any charges there, I finally turned to the different ad extensions. There, I found the culprit!

Answer/resolution: Pause or remove adextensions as well

Lesson: Pausing the ads nor the adgroups does not guarantee that ad extensions will not be triggered.

Now as to the rationality of this billing on the part of Google Adwords, that’s another question. The bright side is this doesn’t only happen with adwords.

It also happens in Facebook and Instagram.

I would suggest that if you encounter any similar situations as above that you contact Adwords Support right away. Just click on the gear on the top right portion of your Google Adwords account and then click “Help” and you can contact them via telephone, live chat or email.

Google Adwords Contact Information

Worldwide Phone Support number: 866-246-6453
Monday – Friday: 9 am – 8 pm EST

Google No Longer Recommends AJAX Crawling Scheme: Update Alert

Google is Deprecating Its AJAX Crawling Scheme

In a blog post in the Google Webmaster Central Blog, Google announced that it no longer is recommending the AJAX crawling proposal it made back in 2009. In other words, the major search engine is expressing its disapproval (that’s what deprecate means) of the AJAX crawling scheme.




What is the AJAX Crawling Proposal?

Six years ago, in October 7, 2009, Google proposed a new standard to make AJAX-based websites crawlable. AJAX, short for asynchronous JavaScript and XML, is a group of interrelated Web development techniques used on the client-side to create asynchronous (a form of input/output processing that permits other processing to continue before the transmission has finished) Web applications. There are websites that use AJAX on their pages because of its advantages.

AJAX Advantages

With AJAX, the following are made possible:

1. Update a web page without reloading the page
2. Request data from a server – after the page has loaded
3. Receive data from a server – after the page has loaded
4. Send data to a server – in the background

AJAX-based applications is a great development for users because it makes applications much faster and richer. And, back in 2009, it was proposed by Google to make these pages crawlable. But making applications more responsive has come at a huge cost: crawlers are not able to see any content that is created dynamically. Consequently, the most modern applications are also the ones that are often the least searchable. Thus, the proposal by Google to deprecate its AJAX crawling strategem.

What Now?

Google realized that the assumptions they made back in 2009 are no longer valid. They are now recommending strategies for web design that emphasize accessibility, semantic HTML markup, and external stylesheet and scripting technologies. An example given was using the History API pushState() to ensure accessibility for a wider range of browsers and Google’s systems.

Q & A with Kazushi Nagayama

Q: My site currently follows your recommendation and supports _escaped_fragment_. Would my site stop getting indexed now that you’ve deprecated your recommendation?
A: No, the site would still be indexed. In general, however, we recommend you implement industry best practices when you’re making the next update for your site. Instead of the _escaped_fragment_ URLs, we’ll generally crawl, render, and index the #! URLs.

Q: Is moving away from the AJAX crawling proposal to industry best practices considered a site move? Do I need to implement redirects?
A: If your current setup is working fine, you should not have to immediately change anything. If you’re building a new site or restructuring an already existing site, simply avoid introducing _escaped_fragment_ urls. .

Q: I use a JavaScript framework and my webserver serves a pre-rendered page. Is that still ok?
A: In general, websites shouldn’t pre-render pages only for Google — we expect that you might pre-render pages for performance benefits for users and that you would follow progressive enhancement guidelines. If you pre-render pages, make sure that the content served to Googlebot matches the user’s experience, both how it looks and how it interacts. Serving Googlebot different content than a normal user would see is considered cloaking, and would be against our Webmaster Guidelines.

If this AJAX-crawling update is too advanced for you and you have more questions, feel free to post them in the webmaster help forum.