Google Penguin will be rolling out “As Soon As It Is Ready”
According to Google’s Zineb Ait, Google Penguin will be rolled out “as soon as it is ready”. At least that’s what they are aiming for, she said. This tweet came as a reply to a question about “the future update Google Penguin.”
Late in 2015, Google hinted on the next Penguin update and Gary Illyes confirmed through a tweet that the said Penguin roll-out will be in 2015. But this never took place and so, search engine marketers are expectant of an early 2016 Penguin update.
The Direction of SEO – Machine Learning and RankBrain
Last Monday, Bloomberg Business published an interview with Google‘s senior research scientist, talking about RankBrain. “What is RankBrain”, some may ask. Below are quotations from the published interview about this machine learning-based signal that aids Google handle the millions of daily queries it receives each day.
Six Important Quotes from Bloomberg’s Interview with Greg Corrado About RankBrain
1. Search Query Interpreter with Artificial Intelligence
Quote 1: “For the past few months, a ‘very large fraction’ of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.”
2. RankBrain Works on “Never-Before-Seen” Queries
Quote 2: “RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.” Continue reading