Month: December 2015

Google Favors HTTPS Pages in its Indexing Sytem

Posted on by Jeff Aspacio

Google Favors HTTPS Pages over HTTP Pages In its Updated Indexing System

Google recently announced in the Google Webmaster Central Blog another update in its indexing system – it will prioritize indexing HTTPS pages over the regular HTTP ones. Although, Google has already started doing this last year when they started using HTTPS as a ranking signal, it was just recently that they announced the change to their indexing system.

HTTPS hypertext transfer protocol secure

Zineb Ait Bahajji of Google said, “we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page… When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL.”

Eight Conditions for HTTPS Priority Indexing

Google crawlers will choose to index HTTPS urls when a domain’s URLs have the same content but are served over different protocol schemes if the following criteria are met: Continue reading →

Social Extensions are No Longer Shown with Ads on Google Search Advertising

Posted on by Jeff Aspacio

Social Extensions Discontinued

According to the announcements in the Google Partners Help pages, Social extensions are no longer shown with Ads if you are using it in your search advertising campaigns. This started last December 10, 2015.

social extensions Google Play example

What are Social Extensions?

Social extensions are one of the twelve types of extensions that can be used to enhance your ads for your search advertising campaigns. They fall under automatic extensions, meaning, ads that appear on Google search and the Search network show them when the Adwords system can link the ads to your active and verified Google+ page.

These extensions show how many Google+ followers and +1s that your company or website has if the Adwords system determines doing this would improve the performance of your ad campaign.

How Social Extensions Used to Help Ad Campaigns

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Clues About the Next Penguin Update

Posted on by Jeff Aspacio

Clues About the Next Penguin Update from Gary Illyes

In the last four weeks, tweets from Gary Illyes of Google provided SEO practitioners and webmasters some clues about the next Penguin update.

Google Penguin Update

Updating Real-time

Gary said via a tweet last November 24,2015 that the next Penguin update will be realtime and is going to be a “huge change”.

Its impact? Well, since Penguin will constantly be updating, those who will get impacted by the algorithm in the future should not have to wait so long to recover, theoretically.

Roll-out in 2015

Illyes also said in a tweet late in October that the roll-out of this update will be this year.

And we’re just left about a little above four weeks before the year ends so the update may be very imminent.

Google Penguin is a Google algorithm update, announced first on April 24, 2012. Its purpose is to decrease search engine rankings of websites that violate Google’s Webmaster Guidelines.

google-and-penguins

Past Penguin Updates

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