In my previous post about how recent Facebook developments can affect SEO, I mentioned that content marketing should always be part of any SEO strategy. In fact, many SEO practitioners, one of which is Brian Dean, share the same sentiment although he presents it using his equation for links.
Great Content + Targeted Outreach + Added Value = Links
Content marketing is basically the (Great Content + Targeted Outreach) part.
But, sometimes, the problem is we limit ourselves to text or written content when we approach content marketing. A study of 500 publishers by Fractl proves this. The study shows a lot of valuable data about what publishers want (there is a Moz article on that).
The publisher survey reveals that 19.5% of writers want to see articles. That’s on top of the list, meaning, written content is still leading.
Add A Link Button and Instant Articles Effect on SEO
After telling Techcrunch that it has indexed more than one trillion posts to let people search for links that have been shared with them, data that is not available to Google, Facebook unveiled “Instant Articles” which is their new product offering for publishers to create fast, interactive articles on the most popular social media site. These are part of Mark Zuckerberg’s strategy for closing exit point of visitors.
If, the trial use of the “Add A Link” button, initially available to a small group of people in the United States, works and eventually is made available to allall, what impact would this have in general?
Add A Link’s Impact
1. This would potentially keep users from searching in Google or scrolling in Facebook’s news feed to find a link to share.
2. This would get users to share more news and other publisher-made content.