Month: May 2015

Using Visualized Content for Earning Links & Content Marketing

Posted on by Jeff Aspacio

In my previous post about how recent Facebook developments can affect SEO, I mentioned that content marketing should always be part of any SEO strategy. In fact, many SEO practitioners, one of which is Brian Dean, share the same sentiment although he presents it using his equation for links.

Great Content + Targeted Outreach + Added Value = Links

Content marketing is basically the (Great Content + Targeted Outreach) part.

Content Marketing

But, sometimes, the problem is we limit ourselves to text or written content when we approach content marketing. A study of 500 publishers by Fractl proves this. The study shows a lot of valuable data about what publishers want (there is a Moz article on that).

Articles

The publisher survey reveals that 19.5% of writers want to see articles. That’s on top of the list, meaning, written content is still leading.

study on what types of content are preferred Continue reading →

Facebook’s “Add A Link” Button and Instant Articles Effect on SEO

Posted on by Jeff Aspacio

Add A Link Button and Instant Articles Effect on SEO

After telling Techcrunch that it has indexed more than one trillion posts to let people search for links that have been shared with them, data that is not available to Google, Facebook unveiled “Instant Articles”  which is their new product offering for publishers to create fast, interactive articles on the most popular social media site. These are part of Mark Zuckerberg’s strategy for closing exit point of visitors.

facebook-and-seo

If, the trial use of the “Add A Link” button, initially available to a small group of people in the United States, works and eventually is made available to allall, what impact would this have in general?

Add A Link’s Impact

1. This would potentially keep users from searching in Google or scrolling in Facebook’s news feed to find a link to share.
2. This would get users to share more news and other publisher-made content.

 

Instant Articles video

 

Instant Articles

Continue reading →