Facebook’s “Add A Link” Button and Instant Articles Effect on SEO

Add A Link Button and Instant Articles Effect on SEO

After telling Techcrunch that it has indexed more than one trillion posts to let people search for links that have been shared with them, data that is not available to Google, Facebook unveiled “Instant Articles”  which is their new product offering for publishers to create fast, interactive articles on the most popular social media site. These are part of Mark Zuckerberg’s strategy for closing exit point of visitors.

facebook-and-seo

If, the trial use of the “Add A Link” button, initially available to a small group of people in the United States, works and eventually is made available to allall, what impact would this have in general?

Add A Link’s Impact

1. This would potentially keep users from searching in Google or scrolling in Facebook’s news feed to find a link to share.
2. This would get users to share more news and other publisher-made content.

 

Instant Articles video

 

Instant Articles

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