How to Move from Converted Clicks to Conversions: No More Converted Clicks Metric in Adwords

No More Converted Clicks metric in Adwords: Google says it’s outdated. Learn How to Move from Converted Clicks to Conversions.

Announced early this week in Google’s official blog on AdWords, the “Converted Clicks” metric in Adwords will be done away with. Officially, “Converted clicks” will not be supported starting October 2016, the last quarter of this year.

Adwords conversion tracking

What is the “Converted Clicks” metric?

On the Google Adwords dashboard, if Converted Clicks is one of the metrics you look at, you will find a “Converted Clicks” column and on top of a column, the name of the column and a question mark at the end of it (see image below).

Converted Clicks column in Adwords

When you hover on the question mark, a window would show providing information about this metric.

According to the information available in the Google Adwords dashboard, Converted Clicks is “the number of clicks that convert within your chosen conversion window (typically 30 days).” It is how many clicks produced one or more conversion actions which is usually counted under the “Conversions” metric. The Converted Clicks metric helps you in your Google Adwords advertising to approximate the number of unique customers are being acquired through the campaign.

Converted Clicks definition

What Does Google Recommend?

If You Are Using the Converions metric

If you’re already using “Conversions” for reporting and bidding, you do not have to do anything. But, if you are using Converted Clicks as your primary bid metric for Target CPA or Enhanced CPC you should plan on updating ro changing to “Conversions” by September 21st. You will find a step-by-step process on how to do this below.

If You Are Using the Converted Clicks metric

According to their blog:

“If you rely on the “Converted clicks” reporting column to make bidding and budgeting decisions then you should also move to “Conversions.” This column can be configured to report similar numbers to your “Converted clicks” column, though you should review your setup to make sure you are counting the actions that matter most to your business.”

How to Move from Converted Clicks to Conversions

Below is a very simple and easy step-by-step process on how to shift from using Converted Clicks metric to Conversions metric.

1. On the Google Adwords dashboard, click “Tools” on the menu bar (found on top of the page) and then “Conversions”.

Accessing Google Adwords conversions settings

2. After clicking, by default, you will be taken to the Conversion Actions page. On the left side of the screen (sidebar), loate and click “Settings”. You will see a the Conversion bid metric section where you can choose between Converted Clicks and Conversions. Just click the button before Conversions and then click “Save”.

Change Adwords Conversions Settings - Converted Clicks to Conversions

Chrome Will Block Flash Ads Starting September 1, 2015

Google Chrome will Block Flash ads beginning September 1,2015

Announced first in June, Chrome will begin pausing many Flash ads by default to improve performance for users.

How will this look like on Chrome?

It’s actually very simple. What users will see is a “play” button on top of the ads that use flash, which will appear grayed out. Below is a screenshot of a page with two flash ads blocked (in red box).

screenshot of ads with flash blocked

How big will its impact be?

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How Will Google’s Buy Button Affect Mobile SEO?

Google’s Buy Button is Imminent

Last week, Google announced that the “buy button” is imminent. “There is going to be a buy button soon. It’s imminent,” said Omid Kordestani, Chief Business Officer of the most popular search engine, during the Code conference in Southern California.

Google’s “buy button” will initially be available on mobile devices. This comes after the recent update favoring websites that are mobile-friendly and, after the company communicated their intention to launch the “buy button” feature late last year to compete against Amazon.

 

mobile-shopping

 

This update, when it comes, will shift Google Shopping from simply redirecting users to ecommerce sites to letting them buy direct from a search result.

Effect on Mobile SEO

How the introduction of Google’s “buy button” affect mobile SEO and SEO in general is common sense. I can think of two.

It will further push ecommerce sites to shift towards becoming mobile-friendly. You can visit Google’s mobile-friendly test page to check the mobile-friendliness of your website.

The introduction of the “buy button” will increase the demand for SEO of ecommerce sites. Those selling online will realize further the need for optimizing their websites and making them visible in Google. For those who are already appearing in search results, it is necessary to maintain their presence there.

What the Buy Button Means for SEO Practitioners

1. Move towards the direction of mobile SEO. This may be a selling point for your clients who have been reluctant about upgrading their website to be responsive or mobile-friendly. Don’t be surprised if the demand for mobile-friendliness upgrade increases.

2. Brush up on optimizing ecommerce sites on various platforms. To those who have had a lot of experience, this may just be a refresher but to those starting out, going through a learning curve could be the case.

What other effects of Google’s “buy button” on the SEO market and for online marketers can you think of? Please share your ideas in the comment section.

Facebook’s “Add A Link” Button and Instant Articles Effect on SEO

Add A Link Button and Instant Articles Effect on SEO

After telling Techcrunch that it has indexed more than one trillion posts to let people search for links that have been shared with them, data that is not available to Google, Facebook unveiled “Instant Articles”  which is their new product offering for publishers to create fast, interactive articles on the most popular social media site. These are part of Mark Zuckerberg’s strategy for closing exit point of visitors.

facebook-and-seo

If, the trial use of the “Add A Link” button, initially available to a small group of people in the United States, works and eventually is made available to allall, what impact would this have in general?

Add A Link’s Impact

1. This would potentially keep users from searching in Google or scrolling in Facebook’s news feed to find a link to share.
2. This would get users to share more news and other publisher-made content.

 

Instant Articles video

 

Instant Articles

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