Chrome Will Block Flash Ads Starting September 1, 2015

Google Chrome will Block Flash ads beginning September 1,2015

Announced first in June, Chrome will begin pausing many Flash ads by default to improve performance for users.

How will this look like on Chrome?

It’s actually very simple. What users will see is a “play” button on top of the ads that use flash, which will appear grayed out. Below is a screenshot of a page with two flash ads blocked (in red box).

screenshot of ads with flash blocked

How big will its impact be?

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