Google Update: Streaming App Content in Mobile Search Results
Google’s Jennifer Lin said in an interview, “When Google got started, Search meant sitting at your desktop and finding the best information on websites. Today, you’re more likely to be searching on your mobile device, and the best answers may be buried in an app… perhaps one that you don’t even have installed yet. Finding information in apps is still too hard”.
Google Moving Towards Mobile
Since Mobilegeddon last April, Google’s updates have been moving very obviously towards mobile. This is because more and more people are searching from mobile devices than from a desktop. In fact, Google updated its search quality rater guidelines last week and also Google Shopping results, favoring more towards a better mobile experience. Continue reading