How Will Google’s Buy Button Affect Mobile SEO?

Posted on June 2, 2015 by Jeff Aspacio

Google’s Buy Button is Imminent

Last week, Google announced that the “buy button” is imminent. “There is going to be a buy button soon. It’s imminent,” said Omid Kordestani, Chief Business Officer of the most popular search engine, during the Code conference in Southern California.

Google’s “buy button” will initially be available on mobile devices. This comes after the recent update favoring websites that are mobile-friendly and, after the company communicated their intention to launch the “buy button” feature late last year to compete against Amazon.

This update, when it comes, will shift Google Shopping from simply redirecting users to ecommerce sites to letting them buy direct from a search result.

Effect on Mobile SEO

How the introduction of Google’s “buy button” affect mobile SEO and SEO in general is common sense. I can think of two.

It will further push ecommerce sites to shift towards becoming mobile-friendly. You can visit Google’s mobile-friendly test page to check the mobile-friendliness of your website.

The introduction of the “buy button” will increase the demand for SEO of ecommerce sites. Those selling online will realize further the need for optimizing their websites and making them visible in Google. For those who are already appearing in search results, it is necessary to maintain their presence there.

What the Buy Button Means for SEO Practitioners

1. Move towards the direction of mobile SEO. This may be a selling point for your clients who have been reluctant about upgrading their website to be responsive or mobile-friendly. Don’t be surprised if the demand for mobile-friendliness upgrade increases.

2. Brush up on optimizing ecommerce sites on various platforms. To those who have had a lot of experience, this may just be a refresher but to those starting out, going through a learning curve could be the case.

What other effects of Google’s “buy button” on the SEO market and for online marketers can you think of? Please share your ideas in the comment section.

Using Visualized Content for Earning Links & Content Marketing

Posted on May 20, 2015 by Jeff Aspacio

In my previous post about how recent Facebook developments can affect SEO, I mentioned that content marketing should always be part of any SEO strategy. In fact, many SEO practitioners, one of which is Brian Dean, share the same sentiment although he presents it using his equation for links.

Great Content + Targeted Outreach + Added Value = Links

Content marketing is basically the (Great Content + Targeted Outreach) part.

Content Marketing

But, sometimes, the problem is we limit ourselves to text or written content when we approach content marketing. A study of 500 publishers by Fractl proves this. The study shows a lot of valuable data about what publishers want (there is a Moz article on that).

Articles

The publisher survey reveals that 19.5% of writers want to see articles. That’s on top of the list, meaning, written content is still leading.

Continue reading →

Facebook’s “Add A Link” Button and Instant Articles Effect on SEO

Posted on May 13, 2015 by Jeff Aspacio

Add A Link Button and Instant Articles Effect on SEO

After telling Techcrunch that it has indexed more than one trillion posts to let people search for links that have been shared with them, data that is not available to Google, Facebook unveiled “Instant Articles” which is their new product offering for publishers to create fast, interactive articles on the most popular social media site. These are part of Mark Zuckerberg’s strategy for closing exit point of visitors.

If, the trial use of the “Add A Link” button, initially available to a small group of people in the United States, works and eventually is made available to allall, what impact would this have in general?

Add A Link’s Impact

1. This would potentially keep users from searching in Google or scrolling in Facebook’s news feed to find a link to share.
2. This would get users to share more news and other publisher-made content.

Instant Articles

Continue reading →

List of 17 Spam Flags by Moz

Posted on April 17, 2015 by Jeff Aspacio

SEOmoz’s Seventeen Spam Flags: Its Origin

This list is from SEOmoz’s spam flags, the basis for the spam score which went live at the end of March 2015. A site’s spam score can be accessed using SEOmoz’s Open Site Explorer. It is immediately visible in the top metrics and is also accessible in its own tab, “Spam Analysis”, right below the tab “Compare Link Metrics”. This service, though, is only available for Pro subscribers at the moment or through a free trial.

This list of 17 unique signals were obtained from a research, led Dr. Matt Peters, SEOmoz’s in-house scientist, which is a year’s worth of examining many potential factors that predicted that a site might be banned or penalized by the search engine Google.

List of 17 Spam Flags

The seventeen key possible indicators that a site may be spam are: Continue reading →